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Adidas, one of the most recognizable athletic brands in the world, has started integrating QR codes into their products.
This allows customers to interact with the Adidas brand in new ways and authenticate their purchases. This comprehensive guide will walk you through everything you need to know about scanning an Adidas shoes QR code using simple English and an informative style.
What is a QR Code?
A QR (Quick Response) code is a type of barcode that can be scanned using a smartphone camera. The black and white square contains encoded data, usually a link, that provides more information about a product or service.
When scanned with a smartphone, the phone’s QR code reader app or camera processes the code and displays the encoded information. QR codes on Adidas shoes can provide product details, authenticate the shoes, or give access to exclusive Adidas content.
Adidas Shoes QR Code Location
Adidas has started adding QR codes to the tags inside their shoes. The QR code can typically be found on the sizing label inside the shoe.
For example, on Yeezy shoes, the QR code is printed on the tag next to the size information. Adidas is also adding QR codes to the tags of other shoe models like the Pulseboost HD running shoe.
Also Read: How Long Does an Adidas Confirmed Draw Take?
Why Scan Nike Shoes QR Code?
Nike, a global sportswear giant, has integrated QR codes into its products, offering a multitude of benefits to both customers and the company. Here’s why you should scan the QR code on your Nike shoes:
Product Authentication
Nike uses QR codes to authenticate its products. Each QR code contains a unique identifier that is stored in Nike’s database. When you scan the QR code, it confirms the product’s authenticity, helping to combat counterfeits.
Exclusive Digital Experiences
Nike uses QR codes to unlock exclusive digital experiences for its customers. For instance, customers can scan QR codes to access augmented reality experiences, product customization options, and interactive challenges.
Product Information
Scanning the QR code on a Nike product can provide you with detailed product information. This includes the materials used, manufacturing details, and real-time availability of the product in different colors and sizes.
Brand Engagement
Nike uses QR codes to connect the physical product to their digital ecosystem, providing a consistent omnichannel experience. For instance, the Nike Run Club app uses QR codes to track runs, set goals, measure progress, and celebrate success.
In-Store Experience
Nike has also used QR codes to improve the in-store experience for shoppers. Customers can scan QR codes on mannequins to choose all in-store variants of the dress in different sizes and colors, and request the items through the app to be sent to the fitting rooms.
Here’s a summary of the benefits of scanning the QR code on Nike shoes:
| Benefit | Description |
|---|---|
| Product Authentication | Validates the authenticity of the product, combating counterfeits |
| Exclusive Digital Experiences | Unlocks augmented reality experiences, product customization options, and interactive challenges |
| Product Information | Provides detailed product information, including materials used, manufacturing details, and real-time availability |
| Brand Engagement | Connects the physical product to Nike’s digital ecosystem, providing a consistent omnichannel experience |
| In-Store Experience | Improves the in-store experience, allowing customers to choose all in-store variants of the dress in different sizes and colors, and request the items to be sent to the fitting rooms |
In conclusion, scanning the QR code on Nike shoes offers a range of benefits, from product authentication and detailed product information to exclusive digital experiences and enhanced brand engagement. It’s a testament to how Nike is leveraging technology to revolutionize the retail sector and provide a superior customer experience.
Benefits of Scanning Adidas Shoes QR Code
- Get access to exclusive digital content and features like playlists, product info, etc.
- Verify the authenticity and ownership of your Adidas shoes.
- Learn more details about the product materials, manufacturing, sustainability efforts, etc.
- Avoid counterfeits by checking if your product serial number is valid.
- Register your product warranty and access customer service support.
For Exclusive Experiences
Adidas uses QR codes to unlock special digital experiences and content for customers. Here are some examples:
- Scanning the code on the Adidas Pulseboost HD shoes launches a Spotify playlist based on your location.
- Scanning QR codes in Adidas stores provides access to augmented reality experiences, interactive challenges, and special promotions.
- Scanning QR codes on product packaging or advertisements provides more product information and brand stories.
- Scanning a QR code can enroll you in adiClub membership program to earn points and exclusive rewards.
How to Scan a QR Code on Adidas Shoes
Adidas has started integrating QR codes into its products, offering customers a range of benefits and exclusive experiences. Here is a step-by-step guide on how to scan a QR code on Adidas shoes using your smartphone:
On iPhone
- Open the Camera app on your iPhone. The default camera app has a built-in QR code scanner.
- Point your camera at the QR code printed on the tag inside your Adidas shoes. Make sure the code is clearly visible in the viewfinder.
- Your iPhone will automatically detect and scan the QR code. A notification will appear on top of the camera view with a preview of the link.
- Tap on the notification to open the link. This could direct you to an Adidas product page, playlist, AR experience, etc. based on the code.
On Samsung Android
- Open your Camera app. Most Android phones like Samsung have built-in QR code scanners in their default camera apps.
- Point your camera at the QR code on the shoe tag and make sure it’s clearly visible.
- Your phone will automatically scan the code. A preview of the link may appear on top of the camera view.
- Tap on the preview to open the link associated with the QR code.
Using Google Lens
Google Lens is available on both iOS and Android devices and can quickly scan QR codes:
- Open the Google Lens app.
- Point your camera at the QR code on your Adidas shoes.
- Google Lens will automatically detect and scan the code.
- Tap on the link preview to open the associated web page or app experience.
Using a Third-Party QR Scanner App
If your smartphone does not have a built-in QR code scanner, you can download third-party scanner apps like ScanLife, QR Code Reader, Kaspersky QR Scanner, etc. Follow these steps:
- Download and install a QR code scanner app.
- Open the app and grant camera access if prompted.
- Point your camera at the QR code on the Adidas shoes. Make sure the code is clearly visible.
- The app will automatically scan the code. Tap on the notification to open the link.
Also Read: How to Scan Nike Shoes QR Code in 2024
Recommended QR code scanner apps for scanning the Adidas shoe QR code?
Here are some recommended QR code scanner apps for scanning the Adidas shoe QR code:
Adidas App
- The official Adidas app allows you to scan QR codes on Adidas products to get more information and verify authenticity. It has an in-built QR code scanner.
- Pros: Official app from Adidas, can verify authenticity of Adidas products
- Cons: Only works for QR codes on Adidas products
Scanova
- Scanova is a popular third-party QR code scanner app available for both iOS and Android.
- Pros: Easy to use, fast scanning, can scan any QR code
- Cons: Does not verify authenticity specifically for Adidas
QR Code Reader & Scanner
- A simple QR code scanner app available on Android and iOS. Has good reviews for scanning reliability.
- Pros: Reliable scanning, easy to use
- Cons: Basic features, no authenticity verification
Legit Check App
- Specialized app for verifying authenticity of sneakers and streetwear including Adidas. Has guides for spotting fake vs real Adidas products.
- Pros: Verifies authenticity of Adidas and other streetwear brands
- Cons: Paid subscription, focused only on authentication
In summary, the Adidas app is best for verifying authenticity of Adidas products, while Scanova is a good general purpose QR code scanner. Legit Check App also helps verify authenticity but requires a paid plan.
Tips for Scanning Adidas Shoes QR Code
Here are some tips for scanning the QR code on Adidas shoes:
- Locate the QR code printed on the size tag inside the shoe. It is usually found next to the size information.
- Open the camera app on your smartphone and point it steadily at the QR code. Make sure the entire code fits within the camera frame.
- Tap the notification that pops up to open the linked content. Alternatively, you can use a QR code scanning app for faster scanning.
- Make sure you have active internet connectivity on your phone when scanning the code. The content is hosted online.
- If the code is damaged or dirty, try cleaning the surface before scanning. Damages can prevent the code from being read properly.
FAQs
Is there a way to track the history of Adidas shoes using the QR code?
it does not appear there is a way to track the full history of an Adidas shoe using just the QR code on the product.The QR code itself contains a unique serial number that can be used to authenticate if the shoes are genuine Adidas products.
However, it does not contain information about the shoe’s history or previous owners. While Adidas does have an order tracking system, this requires the original order information and is not linked to the QR code.
The QR code unlocks additional digital content, but not order history. Some users on Reddit have asked if the QR code can be used to track returns. Again, the QR code itself does not contain any return tracking information
Conclusion
Scanning the QR code on your new Adidas shoes takes just a few seconds and opens up a world of exclusive content, product information, and brand experiences.
With simple smartphone camera scanning, you can authenticate your shoes, learn the product story, and unlock entertainment from Adidas. So grab those QR code-enabled Adidas shoes and start scanning!